The land of business is one which has undergone significant change since the launch of the internet in 1983. If there was anything that was unforeseen about it, it would have to be how the net is completely dominating the business world.

Hi and welcome back to Fishnet! As always we are an online publication which is dedicated to the discussion of the World Wide Web. We feel that last month’s article was such a success and so well received that it would be a disservice if we didn’t talk more about the linked world of the internet and businesses.

Last time, we discussed why it was so important for businesses or brands to have its own website. Before we jump into today’s discussion, we would like to give a heartfelt thank you to everyone who called in and gave praise about the discussion. We particularly liked the fact that there were several elderly individuals that credit us with their decision to finally have a website for their business.

The Business of the Internet

So now, let’s head on to today’s discussion! Over the past decade or so, we’re pretty sure that you’ve noticed the magnificent boom of the digital industry. There are a lot of different shifts in the dynamic of business which made going on the internet the preferred mode. If you’re not quite sold on the idea, here are a few solid reasons why we truly believe that the internet is dominating the business world:

The Net is the Preferred Avenue of Communication

The speed and the connectivity which the internet provides us is something that is truly unparalleled. Back then, if we wanted to speak to someone on the other side of the globe, we would either have to wait months because of mail or we would have to pay an extravagant fee in order to place an international call.

In today’s world, speaking to someone on the other side of the globe is as easy as blinking. All the participants would have to need is a strong internet connection and a piece of technology like a smartphone or an app/software like FaceTime in order to have a conversation. The internet has made it very possible to hold entire conferences online so that anyone who would like to join merely needed to visit the URL of the website itself that’s hosting the event.

In the world of business, speedy communication and connectivity is crucial. Mistakes and issues can be mitigated in the blink of an eye because the necessary parties were able to speak with each other before something blew out of proportion. PR nightmares could be better addressed because the different departments of a business could hold a joint meeting to talk about it regardless of the time or place.

The Net Lessens Operational Costs

A lot of the businesses that exists today no longer need to be at physical locations in order to be considered actual businesses. The internet has empowered a lot of stay at home mothers to launch careers through the web. They can have cupcake businesses, arts and crafts, or even offer a plethora of other sort of services all from the safety and comfort of their homes.

Since business and discussions with interested clients are done online, there is no need to have to spend a lot of money to rent out or buy a physical location for a business. The business owner can also work at their own pace and set up products for sale at their convenience all because the internet gives them the ability to do so.

With a home office and no need to hire excessive staff, the business owner can save thousands and even millions of dollars in operational costs. It only followed that a lot of bigger businesses out there saw that they could actually have a lot of savings for marketing and communication.

Passive Interaction versus Active Contact

In the world of business, having regular interactions with your consumers is an absolute must. If we dial back the clock to around fifty years ago, you will have a lot of businesses actively campaigning to be the business that is chosen by a majority of consumers. They do this by making as large of a splash in the general consciousness as possible.

This meant massive marketing campaigns which included active phone drives wherein businesses had to hire people to do calls and tell people about the latest deals and offers. In the world of today, however, this isn’t as actively used.

Instead, businesses make use of their online presence to do passive interaction instead. People who are already interesting in obtaining a certain product or a service will search up keywords in their search engine and go through the results—eventually picking the one that they think would be the best choice. Businesses get to save a lot of money by no longer hiring people to do active contact with consumers.

The consumers of today prefer that they actually do the finding themselves. They are more involved in choosing the businesses that they actively patronize. The internet has made this highly possible for consumers and businesses needed to adapt to that.

The Future is Digital

Anyone who has ever ventured in the world of business will tell you that it is highly important to be aware of the incoming trends and that your business will need to adjust and embrace new trends. Otherwise, you can fully expect your business to be left behind and generally forgotten by the consumers.

The future is increasingly leaning toward a highly digitized form. Advertising, movies, other forms of film, and even stores are all taking digital forms. So it would be foolish to not have your business incorporate that into its practice.

We hope that today’s discussion helped you better understand why businesses are fully dominated by the internet. While this can sound rather insidious, this is something to be embraced rather than fully rejected. Now we want to pass off a question to you!

Do you believe that businesses are dominated by the internet? What ways have you seen this first hand?

One of the most exciting things about the net existing was how it was going to change the realm of business. The technology of today is something that businesses should really take advantage of.

Welcome back to Fishnet! We are an online publication which dedicates itself to the discussion of the World Wide Web. If you’re wondering why we are talking about the realm of business when we’re supposed to be talking about the web, let us clear the air for you. The internet is a tool that is used for a variety of things. It has helped people obtain knowledge, share knowledge, and even promote ideologies.

Of course, it was only a matter of time before the field of business saw the internet as a tool which they could actively use for their needs. Social media sites are used a lot by business owners—for both big and small brands—because of the connectivity, accessibility, and the speed in which updates could be released. Social media also helps the business owners to effectively gauge the interest of the target market or the brand followers which they already have.

Social media isn’t exactly a ‘website’ for the business to have. While it is good to have a social media page through the various social media platforms, we ultimately believe that it is in the best interest of businesses to have its own website.

Let us explain why.

The Power of a Website

Before social media was around, if a business wanted to be well-known or talked about, they needed to spend quite a bit of money for traditional advertising. This meant that they had to secure blocks for TV advertising, radio advertising, and even printed advertising on magazines, flyers, and even newspapers. If consumers wanted to find out more about a particular business which had caught their eye, they needed to physically visit the place and talk to the people that worked there.

Here are a few things that a website can do for a business:

Clear Representation

A website is pretty much a built-up digital representation of your business. If you want to be taken seriously or even make your mark and really say “we’re here and open for business”, having your own website is a definite must.

A site is the 24/7 calling card that your business has even if you are not presently operating. A lot of smaller investments like pop-up businesses make use of websites to really establish their roots in the consciousness of consumers as a whole.

Credibility

A website will give your business ample credibility. After all, this will be information about your business which you can actively mold to suit your standards. Your website can be shaped to reflect what your business is and what it is all about. Information isn’t cheap so you should make sure that you take time to provide this for your consumers.

You can talk big game but if you don’t give them good answers regarding your product or your service, you won’t seem like a very credible business, right? A website provides this extra layer of credibility that all smaller businesses need. After all, it takes time and even money to build a website. Anyone who isn’t here for the long haul won’t even bother with creating a website.

A Source of Official News

When consumers need to know certain things, the best way to avoid any misunderstandings is to publish statements or articles in your own website. This way, consumers will know that this is the official statement and there will be no other statement that will be thrown into the ring of discourse.

While social media can be used to spread the word about it, it is ultimately the website itself that should be the ground zero of your information. Consumers like to be in the know about the brands that they support. If you’re really smart about it, you should have a newsletter which they can sign up for so they have a chance to be updated or even get special deals and promos.

Security

The digital land comes with its own forms of dangers. While social media would be the fastest way to reach your consumers and brand followers, social media has been known to get hacked by some very clever people. This, naturally, can wreak havoc on an unsuspecting brand or business.

A website—especially one which is built well and is linked to a good website service—is a lot harder to hack. Sites like WordPress, Wix, and Go Daddy pride themselves on having extra security for the people that sign up with them. While they do also offer this for free accounts, those that buy domain names and choose to host their business sites with those brands enjoy a beefed up digital security that is pretty hard to get into.

Personal Showcase

A website is a pretty good place to publish your wares or your specialties. While galleries in social media is a thing which everyone does, it’s not really the best sort of place to discuss—in some length—about what you can do and what the picture is reflecting.

Also, if you happen to be an artist, having your own website would be a very good place to showcase your pieces and give any updates on what you are currently working on and any other event which is relevant to your growth as a brand.

As you can see, there are a LOT of different reasons why a brand or a business should have its own website. We hope that today’s discussion really shone a light on the benefits which can be obtained when you’ve got your own official website up and running to represent you 24/7. There also a lot of other benefits to having your own website but we hope that you take this as the sign you’ve been waiting for to go and create your own site.

Now, we wanted to pass on a question to you: do you think that businesses have much to gain or lose if they have their own website?

Infographic by: visual.ly

The land of business is one which has undergone significant change since the launch of the internet in 1983. If there was anything that was unforeseen about it, it would have to be how the net is completely dominating the business world.

Hi and welcome back to Fishnet! As always we are an online publication which is dedicated to the discussion of the World Wide Web. We feel that last month’s article was such a success and so well received that it would be a disservice if we didn’t talk more about the linked world of the internet and businesses.

Last time, we discussed why it was so important for businesses or brands to have its own website. Before we jump into today’s discussion, we would like to give a heartfelt thank you to everyone who called in and gave praise about the discussion. We particularly liked the fact that there were several elderly individuals that credit us with their decision to finally have a website for their business.

The Business of the Internet

So now, let’s head on to today’s discussion! Over the past decade or so, we’re pretty sure that you’ve noticed the magnificent boom of the digital industry. There are a lot of different shifts in the dynamic of business which made going on the internet the preferred mode. If you’re not quite sold on the idea, here are a few solid reasons why we truly believe that the internet is dominating the business world:

The Net is the Preferred Avenue of Communication

The speed and the connectivity which the internet provides us is something that is truly unparalleled. Back then, if we wanted to speak to someone on the other side of the globe, we would either have to wait months because of mail or we would have to pay an extravagant fee in order to place an international call.

In today’s world, speaking to someone on the other side of the globe is as easy as blinking. All the participants would have to need is a strong internet connection and a piece of technology like a smartphone or an app/software like FaceTime in order to have a conversation. The internet has made it very possible to hold entire conferences online so that anyone who would like to join merely needed to visit the URL of the website itself that’s hosting the event.

In the world of business, speedy communication and connectivity is crucial. Mistakes and issues can be mitigated in the blink of an eye because the necessary parties were able to speak with each other before something blew out of proportion. PR nightmares could be better addressed because the different departments of a business could hold a joint meeting to talk about it regardless of the time or place.

The Net Lessens Operational Costs

A lot of the businesses that exists today no longer need to be at physical locations in order to be considered actual businesses. The internet has empowered a lot of stay at home mothers to launch careers through the web. They can have cupcake businesses, arts and crafts, or even offer a plethora of other sort of services all from the safety and comfort of their homes.

Since business and discussions with interested clients are done online, there is no need to have to spend a lot of money to rent out or buy a physical location for a business. The business owner can also work at their own pace and set up products for sale at their convenience all because the internet gives them the ability to do so.

With a home office and no need to hire excessive staff, the business owner can save thousands and even millions of dollars in operational costs. It only followed that a lot of bigger businesses out there saw that they could actually have a lot of savings for marketing and communication.

Passive Interaction versus Active Contact

In the world of business, having regular interactions with your consumers is an absolute must. If we dial back the clock to around fifty years ago, you will have a lot of businesses actively campaigning to be the business that is chosen by a majority of consumers. They do this by making as large of a splash in the general consciousness as possible.

This meant massive marketing campaigns which included active phone drives wherein businesses had to hire people to do calls and tell people about the latest deals and offers. In the world of today, however, this isn’t as actively used.

Instead, businesses make use of their online presence to do passive interaction instead. People who are already interesting in obtaining a certain product or a service will search up keywords in their search engine and go through the results—eventually picking the one that they think would be the best choice. Businesses get to save a lot of money by no longer hiring people to do active contact with consumers.

The consumers of today prefer that they actually do the finding themselves. They are more involved in choosing the businesses that they actively patronize. The internet has made this highly possible for consumers and businesses needed to adapt to that.

The Future is Digital

Anyone who has ever ventured in the world of business will tell you that it is highly important to be aware of the incoming trends and that your business will need to adjust and embrace new trends. Otherwise, you can fully expect your business to be left behind and generally forgotten by the consumers.

The future is increasingly leaning toward a highly digitized form. Advertising, movies, other forms of film, and even stores are all taking digital forms. So it would be foolish to not have your business incorporate that into its practice.

We hope that today’s discussion helped you better understand why businesses are fully dominated by the internet. While this can sound rather insidious, this is something to be embraced rather than fully rejected. Now we want to pass off a question to you!

Do you believe that businesses are dominated by the internet? What ways have you seen this first hand?

One of the most exciting things about the net existing was how it was going to change the realm of business. The technology of today is something that businesses should really take advantage of.

Welcome back to Fishnet! We are an online publication which dedicates itself to the discussion of the World Wide Web. If you’re wondering why we are talking about the realm of business when we’re supposed to be talking about the web, let us clear the air for you. The internet is a tool that is used for a variety of things. It has helped people obtain knowledge, share knowledge, and even promote ideologies.

Of course, it was only a matter of time before the field of business saw the internet as a tool which they could actively use for their needs. Social media sites are used a lot by business owners—for both big and small brands—because of the connectivity, accessibility, and the speed in which updates could be released. Social media also helps the business owners to effectively gauge the interest of the target market or the brand followers which they already have.

Social media isn’t exactly a ‘website’ for the business to have. While it is good to have a social media page through the various social media platforms, we ultimately believe that it is in the best interest of businesses to have its own website.

Let us explain why.

The Power of a Website

Before social media was around, if a business wanted to be well-known or talked about, they needed to spend quite a bit of money for traditional advertising. This meant that they had to secure blocks for TV advertising, radio advertising, and even printed advertising on magazines, flyers, and even newspapers. If consumers wanted to find out more about a particular business which had caught their eye, they needed to physically visit the place and talk to the people that worked there.

Here are a few things that a website can do for a business:

Clear Representation

A website is pretty much a built-up digital representation of your business. If you want to be taken seriously or even make your mark and really say “we’re here and open for business”, having your own website is a definite must.

A site is the 24/7 calling card that your business has even if you are not presently operating. A lot of smaller investments like pop-up businesses make use of websites to really establish their roots in the consciousness of consumers as a whole.

Credibility

A website will give your business ample credibility. After all, this will be information about your business which you can actively mold to suit your standards. Your website can be shaped to reflect what your business is and what it is all about. Information isn’t cheap so you should make sure that you take time to provide this for your consumers.

You can talk big game but if you don’t give them good answers regarding your product or your service, you won’t seem like a very credible business, right? A website provides this extra layer of credibility that all smaller businesses need. After all, it takes time and even money to build a website. Anyone who isn’t here for the long haul won’t even bother with creating a website.

A Source of Official News

When consumers need to know certain things, the best way to avoid any misunderstandings is to publish statements or articles in your own website. This way, consumers will know that this is the official statement and there will be no other statement that will be thrown into the ring of discourse.

While social media can be used to spread the word about it, it is ultimately the website itself that should be the ground zero of your information. Consumers like to be in the know about the brands that they support. If you’re really smart about it, you should have a newsletter which they can sign up for so they have a chance to be updated or even get special deals and promos.

Security

The digital land comes with its own forms of dangers. While social media would be the fastest way to reach your consumers and brand followers, social media has been known to get hacked by some very clever people. This, naturally, can wreak havoc on an unsuspecting brand or business.

A website—especially one which is built well and is linked to a good website service—is a lot harder to hack. Sites like WordPress, Wix, and Go Daddy pride themselves on having extra security for the people that sign up with them. While they do also offer this for free accounts, those that buy domain names and choose to host their business sites with those brands enjoy a beefed up digital security that is pretty hard to get into.

Personal Showcase

A website is a pretty good place to publish your wares or your specialties. While galleries in social media is a thing which everyone does, it’s not really the best sort of place to discuss—in some length—about what you can do and what the picture is reflecting.

Also, if you happen to be an artist, having your own website would be a very good place to showcase your pieces and give any updates on what you are currently working on and any other event which is relevant to your growth as a brand.

As you can see, there are a LOT of different reasons why a brand or a business should have its own website. We hope that today’s discussion really shone a light on the benefits which can be obtained when you’ve got your own official website up and running to represent you 24/7. There also a lot of other benefits to having your own website but we hope that you take this as the sign you’ve been waiting for to go and create your own site.

Now, we wanted to pass on a question to you: do you think that businesses have much to gain or lose if they have their own website?

Infographic by: visual.ly

The land of business is one which has undergone significant change since the launch of the internet in 1983. If there was anything that was unforeseen about it, it would have to be how the net is completely dominating the business world.

Hi and welcome back to Fishnet! As always we are an online publication which is dedicated to the discussion of the World Wide Web. We feel that last month’s article was such a success and so well received that it would be a disservice if we didn’t talk more about the linked world of the internet and businesses.

Last time, we discussed why it was so important for businesses or brands to have its own website. Before we jump into today’s discussion, we would like to give a heartfelt thank you to everyone who called in and gave praise about the discussion. We particularly liked the fact that there were several elderly individuals that credit us with their decision to finally have a website for their business.

The Business of the Internet

So now, let’s head on to today’s discussion! Over the past decade or so, we’re pretty sure that you’ve noticed the magnificent boom of the digital industry. There are a lot of different shifts in the dynamic of business which made going on the internet the preferred mode. If you’re not quite sold on the idea, here are a few solid reasons why we truly believe that the internet is dominating the business world:

The Net is the Preferred Avenue of Communication

The speed and the connectivity which the internet provides us is something that is truly unparalleled. Back then, if we wanted to speak to someone on the other side of the globe, we would either have to wait months because of mail or we would have to pay an extravagant fee in order to place an international call.

In today’s world, speaking to someone on the other side of the globe is as easy as blinking. All the participants would have to need is a strong internet connection and a piece of technology like a smartphone or an app/software like FaceTime in order to have a conversation. The internet has made it very possible to hold entire conferences online so that anyone who would like to join merely needed to visit the URL of the website itself that’s hosting the event.

In the world of business, speedy communication and connectivity is crucial. Mistakes and issues can be mitigated in the blink of an eye because the necessary parties were able to speak with each other before something blew out of proportion. PR nightmares could be better addressed because the different departments of a business could hold a joint meeting to talk about it regardless of the time or place.

The Net Lessens Operational Costs

A lot of the businesses that exists today no longer need to be at physical locations in order to be considered actual businesses. The internet has empowered a lot of stay at home mothers to launch careers through the web. They can have cupcake businesses, arts and crafts, or even offer a plethora of other sort of services all from the safety and comfort of their homes.

Since business and discussions with interested clients are done online, there is no need to have to spend a lot of money to rent out or buy a physical location for a business. The business owner can also work at their own pace and set up products for sale at their convenience all because the internet gives them the ability to do so.

With a home office and no need to hire excessive staff, the business owner can save thousands and even millions of dollars in operational costs. It only followed that a lot of bigger businesses out there saw that they could actually have a lot of savings for marketing and communication.

Passive Interaction versus Active Contact

In the world of business, having regular interactions with your consumers is an absolute must. If we dial back the clock to around fifty years ago, you will have a lot of businesses actively campaigning to be the business that is chosen by a majority of consumers. They do this by making as large of a splash in the general consciousness as possible.

This meant massive marketing campaigns which included active phone drives wherein businesses had to hire people to do calls and tell people about the latest deals and offers. In the world of today, however, this isn’t as actively used.

Instead, businesses make use of their online presence to do passive interaction instead. People who are already interesting in obtaining a certain product or a service will search up keywords in their search engine and go through the results—eventually picking the one that they think would be the best choice. Businesses get to save a lot of money by no longer hiring people to do active contact with consumers.

The consumers of today prefer that they actually do the finding themselves. They are more involved in choosing the businesses that they actively patronize. The internet has made this highly possible for consumers and businesses needed to adapt to that.

The Future is Digital

Anyone who has ever ventured in the world of business will tell you that it is highly important to be aware of the incoming trends and that your business will need to adjust and embrace new trends. Otherwise, you can fully expect your business to be left behind and generally forgotten by the consumers.

The future is increasingly leaning toward a highly digitized form. Advertising, movies, other forms of film, and even stores are all taking digital forms. So it would be foolish to not have your business incorporate that into its practice.

We hope that today’s discussion helped you better understand why businesses are fully dominated by the internet. While this can sound rather insidious, this is something to be embraced rather than fully rejected. Now we want to pass off a question to you!

Do you believe that businesses are dominated by the internet? What ways have you seen this first hand?

One of the most exciting things about the net existing was how it was going to change the realm of business. The technology of today is something that businesses should really take advantage of.

Welcome back to Fishnet! We are an online publication which dedicates itself to the discussion of the World Wide Web. If you’re wondering why we are talking about the realm of business when we’re supposed to be talking about the web, let us clear the air for you. The internet is a tool that is used for a variety of things. It has helped people obtain knowledge, share knowledge, and even promote ideologies.

Of course, it was only a matter of time before the field of business saw the internet as a tool which they could actively use for their needs. Social media sites are used a lot by business owners—for both big and small brands—because of the connectivity, accessibility, and the speed in which updates could be released. Social media also helps the business owners to effectively gauge the interest of the target market or the brand followers which they already have.

Social media isn’t exactly a ‘website’ for the business to have. While it is good to have a social media page through the various social media platforms, we ultimately believe that it is in the best interest of businesses to have its own website.

Let us explain why.

The Power of a Website

Before social media was around, if a business wanted to be well-known or talked about, they needed to spend quite a bit of money for traditional advertising. This meant that they had to secure blocks for TV advertising, radio advertising, and even printed advertising on magazines, flyers, and even newspapers. If consumers wanted to find out more about a particular business which had caught their eye, they needed to physically visit the place and talk to the people that worked there.

Here are a few things that a website can do for a business:

Clear Representation

A website is pretty much a built-up digital representation of your business. If you want to be taken seriously or even make your mark and really say “we’re here and open for business”, having your own website is a definite must.

A site is the 24/7 calling card that your business has even if you are not presently operating. A lot of smaller investments like pop-up businesses make use of websites to really establish their roots in the consciousness of consumers as a whole.

Credibility

A website will give your business ample credibility. After all, this will be information about your business which you can actively mold to suit your standards. Your website can be shaped to reflect what your business is and what it is all about. Information isn’t cheap so you should make sure that you take time to provide this for your consumers.

You can talk big game but if you don’t give them good answers regarding your product or your service, you won’t seem like a very credible business, right? A website provides this extra layer of credibility that all smaller businesses need. After all, it takes time and even money to build a website. Anyone who isn’t here for the long haul won’t even bother with creating a website.

A Source of Official News

When consumers need to know certain things, the best way to avoid any misunderstandings is to publish statements or articles in your own website. This way, consumers will know that this is the official statement and there will be no other statement that will be thrown into the ring of discourse.

While social media can be used to spread the word about it, it is ultimately the website itself that should be the ground zero of your information. Consumers like to be in the know about the brands that they support. If you’re really smart about it, you should have a newsletter which they can sign up for so they have a chance to be updated or even get special deals and promos.

Security

The digital land comes with its own forms of dangers. While social media would be the fastest way to reach your consumers and brand followers, social media has been known to get hacked by some very clever people. This, naturally, can wreak havoc on an unsuspecting brand or business.

A website—especially one which is built well and is linked to a good website service—is a lot harder to hack. Sites like WordPress, Wix, and Go Daddy pride themselves on having extra security for the people that sign up with them. While they do also offer this for free accounts, those that buy domain names and choose to host their business sites with those brands enjoy a beefed up digital security that is pretty hard to get into.

Personal Showcase

A website is a pretty good place to publish your wares or your specialties. While galleries in social media is a thing which everyone does, it’s not really the best sort of place to discuss—in some length—about what you can do and what the picture is reflecting.

Also, if you happen to be an artist, having your own website would be a very good place to showcase your pieces and give any updates on what you are currently working on and any other event which is relevant to your growth as a brand.

As you can see, there are a LOT of different reasons why a brand or a business should have its own website. We hope that today’s discussion really shone a light on the benefits which can be obtained when you’ve got your own official website up and running to represent you 24/7. There also a lot of other benefits to having your own website but we hope that you take this as the sign you’ve been waiting for to go and create your own site.

Now, we wanted to pass on a question to you: do you think that businesses have much to gain or lose if they have their own website?

Infographic by: visual.ly

The land of business is one which has undergone significant change since the launch of the internet in 1983. If there was anything that was unforeseen about it, it would have to be how the net is completely dominating the business world.

Hi and welcome back to Fishnet! As always we are an online publication which is dedicated to the discussion of the World Wide Web. We feel that last month’s article was such a success and so well received that it would be a disservice if we didn’t talk more about the linked world of the internet and businesses.

Last time, we discussed why it was so important for businesses or brands to have its own website. Before we jump into today’s discussion, we would like to give a heartfelt thank you to everyone who called in and gave praise about the discussion. We particularly liked the fact that there were several elderly individuals that credit us with their decision to finally have a website for their business.

The Business of the Internet

So now, let’s head on to today’s discussion! Over the past decade or so, we’re pretty sure that you’ve noticed the magnificent boom of the digital industry. There are a lot of different shifts in the dynamic of business which made going on the internet the preferred mode. If you’re not quite sold on the idea, here are a few solid reasons why we truly believe that the internet is dominating the business world:

The Net is the Preferred Avenue of Communication

The speed and the connectivity which the internet provides us is something that is truly unparalleled. Back then, if we wanted to speak to someone on the other side of the globe, we would either have to wait months because of mail or we would have to pay an extravagant fee in order to place an international call.

In today’s world, speaking to someone on the other side of the globe is as easy as blinking. All the participants would have to need is a strong internet connection and a piece of technology like a smartphone or an app/software like FaceTime in order to have a conversation. The internet has made it very possible to hold entire conferences online so that anyone who would like to join merely needed to visit the URL of the website itself that’s hosting the event.

In the world of business, speedy communication and connectivity is crucial. Mistakes and issues can be mitigated in the blink of an eye because the necessary parties were able to speak with each other before something blew out of proportion. PR nightmares could be better addressed because the different departments of a business could hold a joint meeting to talk about it regardless of the time or place.

The Net Lessens Operational Costs

A lot of the businesses that exists today no longer need to be at physical locations in order to be considered actual businesses. The internet has empowered a lot of stay at home mothers to launch careers through the web. They can have cupcake businesses, arts and crafts, or even offer a plethora of other sort of services all from the safety and comfort of their homes.

Since business and discussions with interested clients are done online, there is no need to have to spend a lot of money to rent out or buy a physical location for a business. The business owner can also work at their own pace and set up products for sale at their convenience all because the internet gives them the ability to do so.

With a home office and no need to hire excessive staff, the business owner can save thousands and even millions of dollars in operational costs. It only followed that a lot of bigger businesses out there saw that they could actually have a lot of savings for marketing and communication.

Passive Interaction versus Active Contact

In the world of business, having regular interactions with your consumers is an absolute must. If we dial back the clock to around fifty years ago, you will have a lot of businesses actively campaigning to be the business that is chosen by a majority of consumers. They do this by making as large of a splash in the general consciousness as possible.

This meant massive marketing campaigns which included active phone drives wherein businesses had to hire people to do calls and tell people about the latest deals and offers. In the world of today, however, this isn’t as actively used.

Instead, businesses make use of their online presence to do passive interaction instead. People who are already interesting in obtaining a certain product or a service will search up keywords in their search engine and go through the results—eventually picking the one that they think would be the best choice. Businesses get to save a lot of money by no longer hiring people to do active contact with consumers.

The consumers of today prefer that they actually do the finding themselves. They are more involved in choosing the businesses that they actively patronize. The internet has made this highly possible for consumers and businesses needed to adapt to that.

The Future is Digital

Anyone who has ever ventured in the world of business will tell you that it is highly important to be aware of the incoming trends and that your business will need to adjust and embrace new trends. Otherwise, you can fully expect your business to be left behind and generally forgotten by the consumers.

The future is increasingly leaning toward a highly digitized form. Advertising, movies, other forms of film, and even stores are all taking digital forms. So it would be foolish to not have your business incorporate that into its practice.

We hope that today’s discussion helped you better understand why businesses are fully dominated by the internet. While this can sound rather insidious, this is something to be embraced rather than fully rejected. Now we want to pass off a question to you!

Do you believe that businesses are dominated by the internet? What ways have you seen this first hand?

One of the most exciting things about the net existing was how it was going to change the realm of business. The technology of today is something that businesses should really take advantage of.

Welcome back to Fishnet! We are an online publication which dedicates itself to the discussion of the World Wide Web. If you’re wondering why we are talking about the realm of business when we’re supposed to be talking about the web, let us clear the air for you. The internet is a tool that is used for a variety of things. It has helped people obtain knowledge, share knowledge, and even promote ideologies.

Of course, it was only a matter of time before the field of business saw the internet as a tool which they could actively use for their needs. Social media sites are used a lot by business owners—for both big and small brands—because of the connectivity, accessibility, and the speed in which updates could be released. Social media also helps the business owners to effectively gauge the interest of the target market or the brand followers which they already have.

Social media isn’t exactly a ‘website’ for the business to have. While it is good to have a social media page through the various social media platforms, we ultimately believe that it is in the best interest of businesses to have its own website.

Let us explain why.

The Power of a Website

Before social media was around, if a business wanted to be well-known or talked about, they needed to spend quite a bit of money for traditional advertising. This meant that they had to secure blocks for TV advertising, radio advertising, and even printed advertising on magazines, flyers, and even newspapers. If consumers wanted to find out more about a particular business which had caught their eye, they needed to physically visit the place and talk to the people that worked there.

Here are a few things that a website can do for a business:

Clear Representation

A website is pretty much a built-up digital representation of your business. If you want to be taken seriously or even make your mark and really say “we’re here and open for business”, having your own website is a definite must.

A site is the 24/7 calling card that your business has even if you are not presently operating. A lot of smaller investments like pop-up businesses make use of websites to really establish their roots in the consciousness of consumers as a whole.

Credibility

A website will give your business ample credibility. After all, this will be information about your business which you can actively mold to suit your standards. Your website can be shaped to reflect what your business is and what it is all about. Information isn’t cheap so you should make sure that you take time to provide this for your consumers.

You can talk big game but if you don’t give them good answers regarding your product or your service, you won’t seem like a very credible business, right? A website provides this extra layer of credibility that all smaller businesses need. After all, it takes time and even money to build a website. Anyone who isn’t here for the long haul won’t even bother with creating a website.

A Source of Official News

When consumers need to know certain things, the best way to avoid any misunderstandings is to publish statements or articles in your own website. This way, consumers will know that this is the official statement and there will be no other statement that will be thrown into the ring of discourse.

While social media can be used to spread the word about it, it is ultimately the website itself that should be the ground zero of your information. Consumers like to be in the know about the brands that they support. If you’re really smart about it, you should have a newsletter which they can sign up for so they have a chance to be updated or even get special deals and promos.

Security

The digital land comes with its own forms of dangers. While social media would be the fastest way to reach your consumers and brand followers, social media has been known to get hacked by some very clever people. This, naturally, can wreak havoc on an unsuspecting brand or business.

A website—especially one which is built well and is linked to a good website service—is a lot harder to hack. Sites like WordPress, Wix, and Go Daddy pride themselves on having extra security for the people that sign up with them. While they do also offer this for free accounts, those that buy domain names and choose to host their business sites with those brands enjoy a beefed up digital security that is pretty hard to get into.

Personal Showcase

A website is a pretty good place to publish your wares or your specialties. While galleries in social media is a thing which everyone does, it’s not really the best sort of place to discuss—in some length—about what you can do and what the picture is reflecting.

Also, if you happen to be an artist, having your own website would be a very good place to showcase your pieces and give any updates on what you are currently working on and any other event which is relevant to your growth as a brand.

As you can see, there are a LOT of different reasons why a brand or a business should have its own website. We hope that today’s discussion really shone a light on the benefits which can be obtained when you’ve got your own official website up and running to represent you 24/7. There also a lot of other benefits to having your own website but we hope that you take this as the sign you’ve been waiting for to go and create your own site.

Now, we wanted to pass on a question to you: do you think that businesses have much to gain or lose if they have their own website?

Infographic by: visual.ly

The land of business is one which has undergone significant change since the launch of the internet in 1983. If there was anything that was unforeseen about it, it would have to be how the net is completely dominating the business world.

Hi and welcome back to Fishnet! As always we are an online publication which is dedicated to the discussion of the World Wide Web. We feel that last month’s article was such a success and so well received that it would be a disservice if we didn’t talk more about the linked world of the internet and businesses.

Last time, we discussed why it was so important for businesses or brands to have its own website. Before we jump into today’s discussion, we would like to give a heartfelt thank you to everyone who called in and gave praise about the discussion. We particularly liked the fact that there were several elderly individuals that credit us with their decision to finally have a website for their business.

The Business of the Internet

So now, let’s head on to today’s discussion! Over the past decade or so, we’re pretty sure that you’ve noticed the magnificent boom of the digital industry. There are a lot of different shifts in the dynamic of business which made going on the internet the preferred mode. If you’re not quite sold on the idea, here are a few solid reasons why we truly believe that the internet is dominating the business world:

The Net is the Preferred Avenue of Communication

The speed and the connectivity which the internet provides us is something that is truly unparalleled. Back then, if we wanted to speak to someone on the other side of the globe, we would either have to wait months because of mail or we would have to pay an extravagant fee in order to place an international call.

In today’s world, speaking to someone on the other side of the globe is as easy as blinking. All the participants would have to need is a strong internet connection and a piece of technology like a smartphone or an app/software like FaceTime in order to have a conversation. The internet has made it very possible to hold entire conferences online so that anyone who would like to join merely needed to visit the URL of the website itself that’s hosting the event.

In the world of business, speedy communication and connectivity is crucial. Mistakes and issues can be mitigated in the blink of an eye because the necessary parties were able to speak with each other before something blew out of proportion. PR nightmares could be better addressed because the different departments of a business could hold a joint meeting to talk about it regardless of the time or place.

The Net Lessens Operational Costs

A lot of the businesses that exists today no longer need to be at physical locations in order to be considered actual businesses. The internet has empowered a lot of stay at home mothers to launch careers through the web. They can have cupcake businesses, arts and crafts, or even offer a plethora of other sort of services all from the safety and comfort of their homes.

Since business and discussions with interested clients are done online, there is no need to have to spend a lot of money to rent out or buy a physical location for a business. The business owner can also work at their own pace and set up products for sale at their convenience all because the internet gives them the ability to do so.

With a home office and no need to hire excessive staff, the business owner can save thousands and even millions of dollars in operational costs. It only followed that a lot of bigger businesses out there saw that they could actually have a lot of savings for marketing and communication.

Passive Interaction versus Active Contact

In the world of business, having regular interactions with your consumers is an absolute must. If we dial back the clock to around fifty years ago, you will have a lot of businesses actively campaigning to be the business that is chosen by a majority of consumers. They do this by making as large of a splash in the general consciousness as possible.

This meant massive marketing campaigns which included active phone drives wherein businesses had to hire people to do calls and tell people about the latest deals and offers. In the world of today, however, this isn’t as actively used.

Instead, businesses make use of their online presence to do passive interaction instead. People who are already interesting in obtaining a certain product or a service will search up keywords in their search engine and go through the results—eventually picking the one that they think would be the best choice. Businesses get to save a lot of money by no longer hiring people to do active contact with consumers.

The consumers of today prefer that they actually do the finding themselves. They are more involved in choosing the businesses that they actively patronize. The internet has made this highly possible for consumers and businesses needed to adapt to that.

The Future is Digital

Anyone who has ever ventured in the world of business will tell you that it is highly important to be aware of the incoming trends and that your business will need to adjust and embrace new trends. Otherwise, you can fully expect your business to be left behind and generally forgotten by the consumers.

The future is increasingly leaning toward a highly digitized form. Advertising, movies, other forms of film, and even stores are all taking digital forms. So it would be foolish to not have your business incorporate that into its practice.

We hope that today’s discussion helped you better understand why businesses are fully dominated by the internet. While this can sound rather insidious, this is something to be embraced rather than fully rejected. Now we want to pass off a question to you!

Do you believe that businesses are dominated by the internet? What ways have you seen this first hand?

One of the most exciting things about the net existing was how it was going to change the realm of business. The technology of today is something that businesses should really take advantage of.

Welcome back to Fishnet! We are an online publication which dedicates itself to the discussion of the World Wide Web. If you’re wondering why we are talking about the realm of business when we’re supposed to be talking about the web, let us clear the air for you. The internet is a tool that is used for a variety of things. It has helped people obtain knowledge, share knowledge, and even promote ideologies.

Of course, it was only a matter of time before the field of business saw the internet as a tool which they could actively use for their needs. Social media sites are used a lot by business owners—for both big and small brands—because of the connectivity, accessibility, and the speed in which updates could be released. Social media also helps the business owners to effectively gauge the interest of the target market or the brand followers which they already have.

Social media isn’t exactly a ‘website’ for the business to have. While it is good to have a social media page through the various social media platforms, we ultimately believe that it is in the best interest of businesses to have its own website.

Let us explain why.

The Power of a Website

Before social media was around, if a business wanted to be well-known or talked about, they needed to spend quite a bit of money for traditional advertising. This meant that they had to secure blocks for TV advertising, radio advertising, and even printed advertising on magazines, flyers, and even newspapers. If consumers wanted to find out more about a particular business which had caught their eye, they needed to physically visit the place and talk to the people that worked there.

Here are a few things that a website can do for a business:

Clear Representation

A website is pretty much a built-up digital representation of your business. If you want to be taken seriously or even make your mark and really say “we’re here and open for business”, having your own website is a definite must.

A site is the 24/7 calling card that your business has even if you are not presently operating. A lot of smaller investments like pop-up businesses make use of websites to really establish their roots in the consciousness of consumers as a whole.

Credibility

A website will give your business ample credibility. After all, this will be information about your business which you can actively mold to suit your standards. Your website can be shaped to reflect what your business is and what it is all about. Information isn’t cheap so you should make sure that you take time to provide this for your consumers.

You can talk big game but if you don’t give them good answers regarding your product or your service, you won’t seem like a very credible business, right? A website provides this extra layer of credibility that all smaller businesses need. After all, it takes time and even money to build a website. Anyone who isn’t here for the long haul won’t even bother with creating a website.

A Source of Official News

When consumers need to know certain things, the best way to avoid any misunderstandings is to publish statements or articles in your own website. This way, consumers will know that this is the official statement and there will be no other statement that will be thrown into the ring of discourse.

While social media can be used to spread the word about it, it is ultimately the website itself that should be the ground zero of your information. Consumers like to be in the know about the brands that they support. If you’re really smart about it, you should have a newsletter which they can sign up for so they have a chance to be updated or even get special deals and promos.

Security

The digital land comes with its own forms of dangers. While social media would be the fastest way to reach your consumers and brand followers, social media has been known to get hacked by some very clever people. This, naturally, can wreak havoc on an unsuspecting brand or business.

A website—especially one which is built well and is linked to a good website service—is a lot harder to hack. Sites like WordPress, Wix, and Go Daddy pride themselves on having extra security for the people that sign up with them. While they do also offer this for free accounts, those that buy domain names and choose to host their business sites with those brands enjoy a beefed up digital security that is pretty hard to get into.

Personal Showcase

A website is a pretty good place to publish your wares or your specialties. While galleries in social media is a thing which everyone does, it’s not really the best sort of place to discuss—in some length—about what you can do and what the picture is reflecting.

Also, if you happen to be an artist, having your own website would be a very good place to showcase your pieces and give any updates on what you are currently working on and any other event which is relevant to your growth as a brand.

As you can see, there are a LOT of different reasons why a brand or a business should have its own website. We hope that today’s discussion really shone a light on the benefits which can be obtained when you’ve got your own official website up and running to represent you 24/7. There also a lot of other benefits to having your own website but we hope that you take this as the sign you’ve been waiting for to go and create your own site.

Now, we wanted to pass on a question to you: do you think that businesses have much to gain or lose if they have their own website?

Infographic by: visual.ly

The land of business is one which has undergone significant change since the launch of the internet in 1983. If there was anything that was unforeseen about it, it would have to be how the net is completely dominating the business world.

Hi and welcome back to Fishnet! As always we are an online publication which is dedicated to the discussion of the World Wide Web. We feel that last month’s article was such a success and so well received that it would be a disservice if we didn’t talk more about the linked world of the internet and businesses.

Last time, we discussed why it was so important for businesses or brands to have its own website. Before we jump into today’s discussion, we would like to give a heartfelt thank you to everyone who called in and gave praise about the discussion. We particularly liked the fact that there were several elderly individuals that credit us with their decision to finally have a website for their business.

The Business of the Internet

So now, let’s head on to today’s discussion! Over the past decade or so, we’re pretty sure that you’ve noticed the magnificent boom of the digital industry. There are a lot of different shifts in the dynamic of business which made going on the internet the preferred mode. If you’re not quite sold on the idea, here are a few solid reasons why we truly believe that the internet is dominating the business world:

The Net is the Preferred Avenue of Communication

The speed and the connectivity which the internet provides us is something that is truly unparalleled. Back then, if we wanted to speak to someone on the other side of the globe, we would either have to wait months because of mail or we would have to pay an extravagant fee in order to place an international call.

In today’s world, speaking to someone on the other side of the globe is as easy as blinking. All the participants would have to need is a strong internet connection and a piece of technology like a smartphone or an app/software like FaceTime in order to have a conversation. The internet has made it very possible to hold entire conferences online so that anyone who would like to join merely needed to visit the URL of the website itself that’s hosting the event.

In the world of business, speedy communication and connectivity is crucial. Mistakes and issues can be mitigated in the blink of an eye because the necessary parties were able to speak with each other before something blew out of proportion. PR nightmares could be better addressed because the different departments of a business could hold a joint meeting to talk about it regardless of the time or place.

The Net Lessens Operational Costs

A lot of the businesses that exists today no longer need to be at physical locations in order to be considered actual businesses. The internet has empowered a lot of stay at home mothers to launch careers through the web. They can have cupcake businesses, arts and crafts, or even offer a plethora of other sort of services all from the safety and comfort of their homes.

Since business and discussions with interested clients are done online, there is no need to have to spend a lot of money to rent out or buy a physical location for a business. The business owner can also work at their own pace and set up products for sale at their convenience all because the internet gives them the ability to do so.

With a home office and no need to hire excessive staff, the business owner can save thousands and even millions of dollars in operational costs. It only followed that a lot of bigger businesses out there saw that they could actually have a lot of savings for marketing and communication.

Passive Interaction versus Active Contact

In the world of business, having regular interactions with your consumers is an absolute must. If we dial back the clock to around fifty years ago, you will have a lot of businesses actively campaigning to be the business that is chosen by a majority of consumers. They do this by making as large of a splash in the general consciousness as possible.

This meant massive marketing campaigns which included active phone drives wherein businesses had to hire people to do calls and tell people about the latest deals and offers. In the world of today, however, this isn’t as actively used.

Instead, businesses make use of their online presence to do passive interaction instead. People who are already interesting in obtaining a certain product or a service will search up keywords in their search engine and go through the results—eventually picking the one that they think would be the best choice. Businesses get to save a lot of money by no longer hiring people to do active contact with consumers.

The consumers of today prefer that they actually do the finding themselves. They are more involved in choosing the businesses that they actively patronize. The internet has made this highly possible for consumers and businesses needed to adapt to that.

The Future is Digital

Anyone who has ever ventured in the world of business will tell you that it is highly important to be aware of the incoming trends and that your business will need to adjust and embrace new trends. Otherwise, you can fully expect your business to be left behind and generally forgotten by the consumers.

The future is increasingly leaning toward a highly digitized form. Advertising, movies, other forms of film, and even stores are all taking digital forms. So it would be foolish to not have your business incorporate that into its practice.

We hope that today’s discussion helped you better understand why businesses are fully dominated by the internet. While this can sound rather insidious, this is something to be embraced rather than fully rejected. Now we want to pass off a question to you!

Do you believe that businesses are dominated by the internet? What ways have you seen this first hand?

One of the most exciting things about the net existing was how it was going to change the realm of business. The technology of today is something that businesses should really take advantage of.

Welcome back to Fishnet! We are an online publication which dedicates itself to the discussion of the World Wide Web. If you’re wondering why we are talking about the realm of business when we’re supposed to be talking about the web, let us clear the air for you. The internet is a tool that is used for a variety of things. It has helped people obtain knowledge, share knowledge, and even promote ideologies.

Of course, it was only a matter of time before the field of business saw the internet as a tool which they could actively use for their needs. Social media sites are used a lot by business owners—for both big and small brands—because of the connectivity, accessibility, and the speed in which updates could be released. Social media also helps the business owners to effectively gauge the interest of the target market or the brand followers which they already have.

Social media isn’t exactly a ‘website’ for the business to have. While it is good to have a social media page through the various social media platforms, we ultimately believe that it is in the best interest of businesses to have its own website.

Let us explain why.

The Power of a Website

Before social media was around, if a business wanted to be well-known or talked about, they needed to spend quite a bit of money for traditional advertising. This meant that they had to secure blocks for TV advertising, radio advertising, and even printed advertising on magazines, flyers, and even newspapers. If consumers wanted to find out more about a particular business which had caught their eye, they needed to physically visit the place and talk to the people that worked there.

Here are a few things that a website can do for a business:

Clear Representation

A website is pretty much a built-up digital representation of your business. If you want to be taken seriously or even make your mark and really say “we’re here and open for business”, having your own website is a definite must.

A site is the 24/7 calling card that your business has even if you are not presently operating. A lot of smaller investments like pop-up businesses make use of websites to really establish their roots in the consciousness of consumers as a whole.

Credibility

A website will give your business ample credibility. After all, this will be information about your business which you can actively mold to suit your standards. Your website can be shaped to reflect what your business is and what it is all about. Information isn’t cheap so you should make sure that you take time to provide this for your consumers.

You can talk big game but if you don’t give them good answers regarding your product or your service, you won’t seem like a very credible business, right? A website provides this extra layer of credibility that all smaller businesses need. After all, it takes time and even money to build a website. Anyone who isn’t here for the long haul won’t even bother with creating a website.

A Source of Official News

When consumers need to know certain things, the best way to avoid any misunderstandings is to publish statements or articles in your own website. This way, consumers will know that this is the official statement and there will be no other statement that will be thrown into the ring of discourse.

While social media can be used to spread the word about it, it is ultimately the website itself that should be the ground zero of your information. Consumers like to be in the know about the brands that they support. If you’re really smart about it, you should have a newsletter which they can sign up for so they have a chance to be updated or even get special deals and promos.

Security

The digital land comes with its own forms of dangers. While social media would be the fastest way to reach your consumers and brand followers, social media has been known to get hacked by some very clever people. This, naturally, can wreak havoc on an unsuspecting brand or business.

A website—especially one which is built well and is linked to a good website service—is a lot harder to hack. Sites like WordPress, Wix, and Go Daddy pride themselves on having extra security for the people that sign up with them. While they do also offer this for free accounts, those that buy domain names and choose to host their business sites with those brands enjoy a beefed up digital security that is pretty hard to get into.

Personal Showcase

A website is a pretty good place to publish your wares or your specialties. While galleries in social media is a thing which everyone does, it’s not really the best sort of place to discuss—in some length—about what you can do and what the picture is reflecting.

Also, if you happen to be an artist, having your own website would be a very good place to showcase your pieces and give any updates on what you are currently working on and any other event which is relevant to your growth as a brand.

As you can see, there are a LOT of different reasons why a brand or a business should have its own website. We hope that today’s discussion really shone a light on the benefits which can be obtained when you’ve got your own official website up and running to represent you 24/7. There also a lot of other benefits to having your own website but we hope that you take this as the sign you’ve been waiting for to go and create your own site.

Now, we wanted to pass on a question to you: do you think that businesses have much to gain or lose if they have their own website?

Infographic by: visual.ly

The land of business is one which has undergone significant change since the launch of the internet in 1983. If there was anything that was unforeseen about it, it would have to be how the net is completely dominating the business world.

Hi and welcome back to Fishnet! As always we are an online publication which is dedicated to the discussion of the World Wide Web. We feel that last month’s article was such a success and so well received that it would be a disservice if we didn’t talk more about the linked world of the internet and businesses.

Last time, we discussed why it was so important for businesses or brands to have its own website. Before we jump into today’s discussion, we would like to give a heartfelt thank you to everyone who called in and gave praise about the discussion. We particularly liked the fact that there were several elderly individuals that credit us with their decision to finally have a website for their business.

The Business of the Internet

So now, let’s head on to today’s discussion! Over the past decade or so, we’re pretty sure that you’ve noticed the magnificent boom of the digital industry. There are a lot of different shifts in the dynamic of business which made going on the internet the preferred mode. If you’re not quite sold on the idea, here are a few solid reasons why we truly believe that the internet is dominating the business world:

The Net is the Preferred Avenue of Communication

The speed and the connectivity which the internet provides us is something that is truly unparalleled. Back then, if we wanted to speak to someone on the other side of the globe, we would either have to wait months because of mail or we would have to pay an extravagant fee in order to place an international call.

In today’s world, speaking to someone on the other side of the globe is as easy as blinking. All the participants would have to need is a strong internet connection and a piece of technology like a smartphone or an app/software like FaceTime in order to have a conversation. The internet has made it very possible to hold entire conferences online so that anyone who would like to join merely needed to visit the URL of the website itself that’s hosting the event.

In the world of business, speedy communication and connectivity is crucial. Mistakes and issues can be mitigated in the blink of an eye because the necessary parties were able to speak with each other before something blew out of proportion. PR nightmares could be better addressed because the different departments of a business could hold a joint meeting to talk about it regardless of the time or place.

The Net Lessens Operational Costs

A lot of the businesses that exists today no longer need to be at physical locations in order to be considered actual businesses. The internet has empowered a lot of stay at home mothers to launch careers through the web. They can have cupcake businesses, arts and crafts, or even offer a plethora of other sort of services all from the safety and comfort of their homes.

Since business and discussions with interested clients are done online, there is no need to have to spend a lot of money to rent out or buy a physical location for a business. The business owner can also work at their own pace and set up products for sale at their convenience all because the internet gives them the ability to do so.

With a home office and no need to hire excessive staff, the business owner can save thousands and even millions of dollars in operational costs. It only followed that a lot of bigger businesses out there saw that they could actually have a lot of savings for marketing and communication.

Passive Interaction versus Active Contact

In the world of business, having regular interactions with your consumers is an absolute must. If we dial back the clock to around fifty years ago, you will have a lot of businesses actively campaigning to be the business that is chosen by a majority of consumers. They do this by making as large of a splash in the general consciousness as possible.

This meant massive marketing campaigns which included active phone drives wherein businesses had to hire people to do calls and tell people about the latest deals and offers. In the world of today, however, this isn’t as actively used.

Instead, businesses make use of their online presence to do passive interaction instead. People who are already interesting in obtaining a certain product or a service will search up keywords in their search engine and go through the results—eventually picking the one that they think would be the best choice. Businesses get to save a lot of money by no longer hiring people to do active contact with consumers.

The consumers of today prefer that they actually do the finding themselves. They are more involved in choosing the businesses that they actively patronize. The internet has made this highly possible for consumers and businesses needed to adapt to that.

The Future is Digital

Anyone who has ever ventured in the world of business will tell you that it is highly important to be aware of the incoming trends and that your business will need to adjust and embrace new trends. Otherwise, you can fully expect your business to be left behind and generally forgotten by the consumers.

The future is increasingly leaning toward a highly digitized form. Advertising, movies, other forms of film, and even stores are all taking digital forms. So it would be foolish to not have your business incorporate that into its practice.

We hope that today’s discussion helped you better understand why businesses are fully dominated by the internet. While this can sound rather insidious, this is something to be embraced rather than fully rejected. Now we want to pass off a question to you!

Do you believe that businesses are dominated by the internet? What ways have you seen this first hand?

One of the most exciting things about the net existing was how it was going to change the realm of business. The technology of today is something that businesses should really take advantage of.

Welcome back to Fishnet! We are an online publication which dedicates itself to the discussion of the World Wide Web. If you’re wondering why we are talking about the realm of business when we’re supposed to be talking about the web, let us clear the air for you. The internet is a tool that is used for a variety of things. It has helped people obtain knowledge, share knowledge, and even promote ideologies.

Of course, it was only a matter of time before the field of business saw the internet as a tool which they could actively use for their needs. Social media sites are used a lot by business owners—for both big and small brands—because of the connectivity, accessibility, and the speed in which updates could be released. Social media also helps the business owners to effectively gauge the interest of the target market or the brand followers which they already have.

Social media isn’t exactly a ‘website’ for the business to have. While it is good to have a social media page through the various social media platforms, we ultimately believe that it is in the best interest of businesses to have its own website.

Let us explain why.

The Power of a Website

Before social media was around, if a business wanted to be well-known or talked about, they needed to spend quite a bit of money for traditional advertising. This meant that they had to secure blocks for TV advertising, radio advertising, and even printed advertising on magazines, flyers, and even newspapers. If consumers wanted to find out more about a particular business which had caught their eye, they needed to physically visit the place and talk to the people that worked there.

Here are a few things that a website can do for a business:

Clear Representation

A website is pretty much a built-up digital representation of your business. If you want to be taken seriously or even make your mark and really say “we’re here and open for business”, having your own website is a definite must.

A site is the 24/7 calling card that your business has even if you are not presently operating. A lot of smaller investments like pop-up businesses make use of websites to really establish their roots in the consciousness of consumers as a whole.

Credibility

A website will give your business ample credibility. After all, this will be information about your business which you can actively mold to suit your standards. Your website can be shaped to reflect what your business is and what it is all about. Information isn’t cheap so you should make sure that you take time to provide this for your consumers.

You can talk big game but if you don’t give them good answers regarding your product or your service, you won’t seem like a very credible business, right? A website provides this extra layer of credibility that all smaller businesses need. After all, it takes time and even money to build a website. Anyone who isn’t here for the long haul won’t even bother with creating a website.

A Source of Official News

When consumers need to know certain things, the best way to avoid any misunderstandings is to publish statements or articles in your own website. This way, consumers will know that this is the official statement and there will be no other statement that will be thrown into the ring of discourse.

While social media can be used to spread the word about it, it is ultimately the website itself that should be the ground zero of your information. Consumers like to be in the know about the brands that they support. If you’re really smart about it, you should have a newsletter which they can sign up for so they have a chance to be updated or even get special deals and promos.

Security

The digital land comes with its own forms of dangers. While social media would be the fastest way to reach your consumers and brand followers, social media has been known to get hacked by some very clever people. This, naturally, can wreak havoc on an unsuspecting brand or business.

A website—especially one which is built well and is linked to a good website service—is a lot harder to hack. Sites like WordPress, Wix, and Go Daddy pride themselves on having extra security for the people that sign up with them. While they do also offer this for free accounts, those that buy domain names and choose to host their business sites with those brands enjoy a beefed up digital security that is pretty hard to get into.

Personal Showcase

A website is a pretty good place to publish your wares or your specialties. While galleries in social media is a thing which everyone does, it’s not really the best sort of place to discuss—in some length—about what you can do and what the picture is reflecting.

Also, if you happen to be an artist, having your own website would be a very good place to showcase your pieces and give any updates on what you are currently working on and any other event which is relevant to your growth as a brand.

As you can see, there are a LOT of different reasons why a brand or a business should have its own website. We hope that today’s discussion really shone a light on the benefits which can be obtained when you’ve got your own official website up and running to represent you 24/7. There also a lot of other benefits to having your own website but we hope that you take this as the sign you’ve been waiting for to go and create your own site.

Now, we wanted to pass on a question to you: do you think that businesses have much to gain or lose if they have their own website?

Infographic by: visual.ly

The land of business is one which has undergone significant change since the launch of the internet in 1983. If there was anything that was unforeseen about it, it would have to be how the net is completely dominating the business world.

Hi and welcome back to Fishnet! As always we are an online publication which is dedicated to the discussion of the World Wide Web. We feel that last month’s article was such a success and so well received that it would be a disservice if we didn’t talk more about the linked world of the internet and businesses.

Last time, we discussed why it was so important for businesses or brands to have its own website. Before we jump into today’s discussion, we would like to give a heartfelt thank you to everyone who called in and gave praise about the discussion. We particularly liked the fact that there were several elderly individuals that credit us with their decision to finally have a website for their business.

The Business of the Internet

So now, let’s head on to today’s discussion! Over the past decade or so, we’re pretty sure that you’ve noticed the magnificent boom of the digital industry. There are a lot of different shifts in the dynamic of business which made going on the internet the preferred mode. If you’re not quite sold on the idea, here are a few solid reasons why we truly believe that the internet is dominating the business world:

The Net is the Preferred Avenue of Communication

The speed and the connectivity which the internet provides us is something that is truly unparalleled. Back then, if we wanted to speak to someone on the other side of the globe, we would either have to wait months because of mail or we would have to pay an extravagant fee in order to place an international call.

In today’s world, speaking to someone on the other side of the globe is as easy as blinking. All the participants would have to need is a strong internet connection and a piece of technology like a smartphone or an app/software like FaceTime in order to have a conversation. The internet has made it very possible to hold entire conferences online so that anyone who would like to join merely needed to visit the URL of the website itself that’s hosting the event.

In the world of business, speedy communication and connectivity is crucial. Mistakes and issues can be mitigated in the blink of an eye because the necessary parties were able to speak with each other before something blew out of proportion. PR nightmares could be better addressed because the different departments of a business could hold a joint meeting to talk about it regardless of the time or place.

The Net Lessens Operational Costs

A lot of the businesses that exists today no longer need to be at physical locations in order to be considered actual businesses. The internet has empowered a lot of stay at home mothers to launch careers through the web. They can have cupcake businesses, arts and crafts, or even offer a plethora of other sort of services all from the safety and comfort of their homes.

Since business and discussions with interested clients are done online, there is no need to have to spend a lot of money to rent out or buy a physical location for a business. The business owner can also work at their own pace and set up products for sale at their convenience all because the internet gives them the ability to do so.

With a home office and no need to hire excessive staff, the business owner can save thousands and even millions of dollars in operational costs. It only followed that a lot of bigger businesses out there saw that they could actually have a lot of savings for marketing and communication.

Passive Interaction versus Active Contact

In the world of business, having regular interactions with your consumers is an absolute must. If we dial back the clock to around fifty years ago, you will have a lot of businesses actively campaigning to be the business that is chosen by a majority of consumers. They do this by making as large of a splash in the general consciousness as possible.

This meant massive marketing campaigns which included active phone drives wherein businesses had to hire people to do calls and tell people about the latest deals and offers. In the world of today, however, this isn’t as actively used.

Instead, businesses make use of their online presence to do passive interaction instead. People who are already interesting in obtaining a certain product or a service will search up keywords in their search engine and go through the results—eventually picking the one that they think would be the best choice. Businesses get to save a lot of money by no longer hiring people to do active contact with consumers.

The consumers of today prefer that they actually do the finding themselves. They are more involved in choosing the businesses that they actively patronize. The internet has made this highly possible for consumers and businesses needed to adapt to that.

The Future is Digital

Anyone who has ever ventured in the world of business will tell you that it is highly important to be aware of the incoming trends and that your business will need to adjust and embrace new trends. Otherwise, you can fully expect your business to be left behind and generally forgotten by the consumers.

The future is increasingly leaning toward a highly digitized form. Advertising, movies, other forms of film, and even stores are all taking digital forms. So it would be foolish to not have your business incorporate that into its practice.

We hope that today’s discussion helped you better understand why businesses are fully dominated by the internet. While this can sound rather insidious, this is something to be embraced rather than fully rejected. Now we want to pass off a question to you!

Do you believe that businesses are dominated by the internet? What ways have you seen this first hand?

One of the most exciting things about the net existing was how it was going to change the realm of business. The technology of today is something that businesses should really take advantage of.

Welcome back to Fishnet! We are an online publication which dedicates itself to the discussion of the World Wide Web. If you’re wondering why we are talking about the realm of business when we’re supposed to be talking about the web, let us clear the air for you. The internet is a tool that is used for a variety of things. It has helped people obtain knowledge, share knowledge, and even promote ideologies.

Of course, it was only a matter of time before the field of business saw the internet as a tool which they could actively use for their needs. Social media sites are used a lot by business owners—for both big and small brands—because of the connectivity, accessibility, and the speed in which updates could be released. Social media also helps the business owners to effectively gauge the interest of the target market or the brand followers which they already have.

Social media isn’t exactly a ‘website’ for the business to have. While it is good to have a social media page through the various social media platforms, we ultimately believe that it is in the best interest of businesses to have its own website.

Let us explain why.

The Power of a Website

Before social media was around, if a business wanted to be well-known or talked about, they needed to spend quite a bit of money for traditional advertising. This meant that they had to secure blocks for TV advertising, radio advertising, and even printed advertising on magazines, flyers, and even newspapers. If consumers wanted to find out more about a particular business which had caught their eye, they needed to physically visit the place and talk to the people that worked there.

Here are a few things that a website can do for a business:

Clear Representation

A website is pretty much a built-up digital representation of your business. If you want to be taken seriously or even make your mark and really say “we’re here and open for business”, having your own website is a definite must.

A site is the 24/7 calling card that your business has even if you are not presently operating. A lot of smaller investments like pop-up businesses make use of websites to really establish their roots in the consciousness of consumers as a whole.

Credibility

A website will give your business ample credibility. After all, this will be information about your business which you can actively mold to suit your standards. Your website can be shaped to reflect what your business is and what it is all about. Information isn’t cheap so you should make sure that you take time to provide this for your consumers.

You can talk big game but if you don’t give them good answers regarding your product or your service, you won’t seem like a very credible business, right? A website provides this extra layer of credibility that all smaller businesses need. After all, it takes time and even money to build a website. Anyone who isn’t here for the long haul won’t even bother with creating a website.

A Source of Official News

When consumers need to know certain things, the best way to avoid any misunderstandings is to publish statements or articles in your own website. This way, consumers will know that this is the official statement and there will be no other statement that will be thrown into the ring of discourse.

While social media can be used to spread the word about it, it is ultimately the website itself that should be the ground zero of your information. Consumers like to be in the know about the brands that they support. If you’re really smart about it, you should have a newsletter which they can sign up for so they have a chance to be updated or even get special deals and promos.

Security

The digital land comes with its own forms of dangers. While social media would be the fastest way to reach your consumers and brand followers, social media has been known to get hacked by some very clever people. This, naturally, can wreak havoc on an unsuspecting brand or business.

A website—especially one which is built well and is linked to a good website service—is a lot harder to hack. Sites like WordPress, Wix, and Go Daddy pride themselves on having extra security for the people that sign up with them. While they do also offer this for free accounts, those that buy domain names and choose to host their business sites with those brands enjoy a beefed up digital security that is pretty hard to get into.

Personal Showcase

A website is a pretty good place to publish your wares or your specialties. While galleries in social media is a thing which everyone does, it’s not really the best sort of place to discuss—in some length—about what you can do and what the picture is reflecting.

Also, if you happen to be an artist, having your own website would be a very good place to showcase your pieces and give any updates on what you are currently working on and any other event which is relevant to your growth as a brand.

As you can see, there are a LOT of different reasons why a brand or a business should have its own website. We hope that today’s discussion really shone a light on the benefits which can be obtained when you’ve got your own official website up and running to represent you 24/7. There also a lot of other benefits to having your own website but we hope that you take this as the sign you’ve been waiting for to go and create your own site.

Now, we wanted to pass on a question to you: do you think that businesses have much to gain or lose if they have their own website?

Infographic by: visual.ly

The land of business is one which has undergone significant change since the launch of the internet in 1983. If there was anything that was unforeseen about it, it would have to be how the net is completely dominating the business world.

Hi and welcome back to Fishnet! As always we are an online publication which is dedicated to the discussion of the World Wide Web. We feel that last month’s article was such a success and so well received that it would be a disservice if we didn’t talk more about the linked world of the internet and businesses.

Last time, we discussed why it was so important for businesses or brands to have its own website. Before we jump into today’s discussion, we would like to give a heartfelt thank you to everyone who called in and gave praise about the discussion. We particularly liked the fact that there were several elderly individuals that credit us with their decision to finally have a website for their business.

The Business of the Internet

So now, let’s head on to today’s discussion! Over the past decade or so, we’re pretty sure that you’ve noticed the magnificent boom of the digital industry. There are a lot of different shifts in the dynamic of business which made going on the internet the preferred mode. If you’re not quite sold on the idea, here are a few solid reasons why we truly believe that the internet is dominating the business world:

The Net is the Preferred Avenue of Communication

The speed and the connectivity which the internet provides us is something that is truly unparalleled. Back then, if we wanted to speak to someone on the other side of the globe, we would either have to wait months because of mail or we would have to pay an extravagant fee in order to place an international call.

In today’s world, speaking to someone on the other side of the globe is as easy as blinking. All the participants would have to need is a strong internet connection and a piece of technology like a smartphone or an app/software like FaceTime in order to have a conversation. The internet has made it very possible to hold entire conferences online so that anyone who would like to join merely needed to visit the URL of the website itself that’s hosting the event.

In the world of business, speedy communication and connectivity is crucial. Mistakes and issues can be mitigated in the blink of an eye because the necessary parties were able to speak with each other before something blew out of proportion. PR nightmares could be better addressed because the different departments of a business could hold a joint meeting to talk about it regardless of the time or place.

The Net Lessens Operational Costs

A lot of the businesses that exists today no longer need to be at physical locations in order to be considered actual businesses. The internet has empowered a lot of stay at home mothers to launch careers through the web. They can have cupcake businesses, arts and crafts, or even offer a plethora of other sort of services all from the safety and comfort of their homes.

Since business and discussions with interested clients are done online, there is no need to have to spend a lot of money to rent out or buy a physical location for a business. The business owner can also work at their own pace and set up products for sale at their convenience all because the internet gives them the ability to do so.

With a home office and no need to hire excessive staff, the business owner can save thousands and even millions of dollars in operational costs. It only followed that a lot of bigger businesses out there saw that they could actually have a lot of savings for marketing and communication.

Passive Interaction versus Active Contact

In the world of business, having regular interactions with your consumers is an absolute must. If we dial back the clock to around fifty years ago, you will have a lot of businesses actively campaigning to be the business that is chosen by a majority of consumers. They do this by making as large of a splash in the general consciousness as possible.

This meant massive marketing campaigns which included active phone drives wherein businesses had to hire people to do calls and tell people about the latest deals and offers. In the world of today, however, this isn’t as actively used.

Instead, businesses make use of their online presence to do passive interaction instead. People who are already interesting in obtaining a certain product or a service will search up keywords in their search engine and go through the results—eventually picking the one that they think would be the best choice. Businesses get to save a lot of money by no longer hiring people to do active contact with consumers.

The consumers of today prefer that they actually do the finding themselves. They are more involved in choosing the businesses that they actively patronize. The internet has made this highly possible for consumers and businesses needed to adapt to that.

The Future is Digital

Anyone who has ever ventured in the world of business will tell you that it is highly important to be aware of the incoming trends and that your business will need to adjust and embrace new trends. Otherwise, you can fully expect your business to be left behind and generally forgotten by the consumers.

The future is increasingly leaning toward a highly digitized form. Advertising, movies, other forms of film, and even stores are all taking digital forms. So it would be foolish to not have your business incorporate that into its practice.

We hope that today’s discussion helped you better understand why businesses are fully dominated by the internet. While this can sound rather insidious, this is something to be embraced rather than fully rejected. Now we want to pass off a question to you!

Do you believe that businesses are dominated by the internet? What ways have you seen this first hand?

One of the most exciting things about the net existing was how it was going to change the realm of business. The technology of today is something that businesses should really take advantage of.

Welcome back to Fishnet! We are an online publication which dedicates itself to the discussion of the World Wide Web. If you’re wondering why we are talking about the realm of business when we’re supposed to be talking about the web, let us clear the air for you. The internet is a tool that is used for a variety of things. It has helped people obtain knowledge, share knowledge, and even promote ideologies.

Of course, it was only a matter of time before the field of business saw the internet as a tool which they could actively use for their needs. Social media sites are used a lot by business owners—for both big and small brands—because of the connectivity, accessibility, and the speed in which updates could be released. Social media also helps the business owners to effectively gauge the interest of the target market or the brand followers which they already have.

Social media isn’t exactly a ‘website’ for the business to have. While it is good to have a social media page through the various social media platforms, we ultimately believe that it is in the best interest of businesses to have its own website.

Let us explain why.

The Power of a Website

Before social media was around, if a business wanted to be well-known or talked about, they needed to spend quite a bit of money for traditional advertising. This meant that they had to secure blocks for TV advertising, radio advertising, and even printed advertising on magazines, flyers, and even newspapers. If consumers wanted to find out more about a particular business which had caught their eye, they needed to physically visit the place and talk to the people that worked there.

Here are a few things that a website can do for a business:

Clear Representation

A website is pretty much a built-up digital representation of your business. If you want to be taken seriously or even make your mark and really say “we’re here and open for business”, having your own website is a definite must.

A site is the 24/7 calling card that your business has even if you are not presently operating. A lot of smaller investments like pop-up businesses make use of websites to really establish their roots in the consciousness of consumers as a whole.

Credibility

A website will give your business ample credibility. After all, this will be information about your business which you can actively mold to suit your standards. Your website can be shaped to reflect what your business is and what it is all about. Information isn’t cheap so you should make sure that you take time to provide this for your consumers.

You can talk big game but if you don’t give them good answers regarding your product or your service, you won’t seem like a very credible business, right? A website provides this extra layer of credibility that all smaller businesses need. After all, it takes time and even money to build a website. Anyone who isn’t here for the long haul won’t even bother with creating a website.

A Source of Official News

When consumers need to know certain things, the best way to avoid any misunderstandings is to publish statements or articles in your own website. This way, consumers will know that this is the official statement and there will be no other statement that will be thrown into the ring of discourse.

While social media can be used to spread the word about it, it is ultimately the website itself that should be the ground zero of your information. Consumers like to be in the know about the brands that they support. If you’re really smart about it, you should have a newsletter which they can sign up for so they have a chance to be updated or even get special deals and promos.

Security

The digital land comes with its own forms of dangers. While social media would be the fastest way to reach your consumers and brand followers, social media has been known to get hacked by some very clever people. This, naturally, can wreak havoc on an unsuspecting brand or business.

A website—especially one which is built well and is linked to a good website service—is a lot harder to hack. Sites like WordPress, Wix, and Go Daddy pride themselves on having extra security for the people that sign up with them. While they do also offer this for free accounts, those that buy domain names and choose to host their business sites with those brands enjoy a beefed up digital security that is pretty hard to get into.

Personal Showcase

A website is a pretty good place to publish your wares or your specialties. While galleries in social media is a thing which everyone does, it’s not really the best sort of place to discuss—in some length—about what you can do and what the picture is reflecting.

Also, if you happen to be an artist, having your own website would be a very good place to showcase your pieces and give any updates on what you are currently working on and any other event which is relevant to your growth as a brand.

As you can see, there are a LOT of different reasons why a brand or a business should have its own website. We hope that today’s discussion really shone a light on the benefits which can be obtained when you’ve got your own official website up and running to represent you 24/7. There also a lot of other benefits to having your own website but we hope that you take this as the sign you’ve been waiting for to go and create your own site.

Now, we wanted to pass on a question to you: do you think that businesses have much to gain or lose if they have their own website?

Infographic by: visual.ly

The land of business is one which has undergone significant change since the launch of the internet in 1983. If there was anything that was unforeseen about it, it would have to be how the net is completely dominating the business world.

Hi and welcome back to Fishnet! As always we are an online publication which is dedicated to the discussion of the World Wide Web. We feel that last month’s article was such a success and so well received that it would be a disservice if we didn’t talk more about the linked world of the internet and businesses.

Last time, we discussed why it was so important for businesses or brands to have its own website. Before we jump into today’s discussion, we would like to give a heartfelt thank you to everyone who called in and gave praise about the discussion. We particularly liked the fact that there were several elderly individuals that credit us with their decision to finally have a website for their business.

The Business of the Internet

So now, let’s head on to today’s discussion! Over the past decade or so, we’re pretty sure that you’ve noticed the magnificent boom of the digital industry. There are a lot of different shifts in the dynamic of business which made going on the internet the preferred mode. If you’re not quite sold on the idea, here are a few solid reasons why we truly believe that the internet is dominating the business world:

The Net is the Preferred Avenue of Communication

The speed and the connectivity which the internet provides us is something that is truly unparalleled. Back then, if we wanted to speak to someone on the other side of the globe, we would either have to wait months because of mail or we would have to pay an extravagant fee in order to place an international call.

In today’s world, speaking to someone on the other side of the globe is as easy as blinking. All the participants would have to need is a strong internet connection and a piece of technology like a smartphone or an app/software like FaceTime in order to have a conversation. The internet has made it very possible to hold entire conferences online so that anyone who would like to join merely needed to visit the URL of the website itself that’s hosting the event.

In the world of business, speedy communication and connectivity is crucial. Mistakes and issues can be mitigated in the blink of an eye because the necessary parties were able to speak with each other before something blew out of proportion. PR nightmares could be better addressed because the different departments of a business could hold a joint meeting to talk about it regardless of the time or place.

The Net Lessens Operational Costs

A lot of the businesses that exists today no longer need to be at physical locations in order to be considered actual businesses. The internet has empowered a lot of stay at home mothers to launch careers through the web. They can have cupcake businesses, arts and crafts, or even offer a plethora of other sort of services all from the safety and comfort of their homes.

Since business and discussions with interested clients are done online, there is no need to have to spend a lot of money to rent out or buy a physical location for a business. The business owner can also work at their own pace and set up products for sale at their convenience all because the internet gives them the ability to do so.

With a home office and no need to hire excessive staff, the business owner can save thousands and even millions of dollars in operational costs. It only followed that a lot of bigger businesses out there saw that they could actually have a lot of savings for marketing and communication.

Passive Interaction versus Active Contact

In the world of business, having regular interactions with your consumers is an absolute must. If we dial back the clock to around fifty years ago, you will have a lot of businesses actively campaigning to be the business that is chosen by a majority of consumers. They do this by making as large of a splash in the general consciousness as possible.

This meant massive marketing campaigns which included active phone drives wherein businesses had to hire people to do calls and tell people about the latest deals and offers. In the world of today, however, this isn’t as actively used.

Instead, businesses make use of their online presence to do passive interaction instead. People who are already interesting in obtaining a certain product or a service will search up keywords in their search engine and go through the results—eventually picking the one that they think would be the best choice. Businesses get to save a lot of money by no longer hiring people to do active contact with consumers.

The consumers of today prefer that they actually do the finding themselves. They are more involved in choosing the businesses that they actively patronize. The internet has made this highly possible for consumers and businesses needed to adapt to that.

The Future is Digital

Anyone who has ever ventured in the world of business will tell you that it is highly important to be aware of the incoming trends and that your business will need to adjust and embrace new trends. Otherwise, you can fully expect your business to be left behind and generally forgotten by the consumers.

The future is increasingly leaning toward a highly digitized form. Advertising, movies, other forms of film, and even stores are all taking digital forms. So it would be foolish to not have your business incorporate that into its practice.

We hope that today’s discussion helped you better understand why businesses are fully dominated by the internet. While this can sound rather insidious, this is something to be embraced rather than fully rejected. Now we want to pass off a question to you!

Do you believe that businesses are dominated by the internet? What ways have you seen this first hand?

One of the most exciting things about the net existing was how it was going to change the realm of business. The technology of today is something that businesses should really take advantage of.

Welcome back to Fishnet! We are an online publication which dedicates itself to the discussion of the World Wide Web. If you’re wondering why we are talking about the realm of business when we’re supposed to be talking about the web, let us clear the air for you. The internet is a tool that is used for a variety of things. It has helped people obtain knowledge, share knowledge, and even promote ideologies.

Of course, it was only a matter of time before the field of business saw the internet as a tool which they could actively use for their needs. Social media sites are used a lot by business owners—for both big and small brands—because of the connectivity, accessibility, and the speed in which updates could be released. Social media also helps the business owners to effectively gauge the interest of the target market or the brand followers which they already have.

Social media isn’t exactly a ‘website’ for the business to have. While it is good to have a social media page through the various social media platforms, we ultimately believe that it is in the best interest of businesses to have its own website.

Let us explain why.

The Power of a Website

Before social media was around, if a business wanted to be well-known or talked about, they needed to spend quite a bit of money for traditional advertising. This meant that they had to secure blocks for TV advertising, radio advertising, and even printed advertising on magazines, flyers, and even newspapers. If consumers wanted to find out more about a particular business which had caught their eye, they needed to physically visit the place and talk to the people that worked there.

Here are a few things that a website can do for a business:

Clear Representation

A website is pretty much a built-up digital representation of your business. If you want to be taken seriously or even make your mark and really say “we’re here and open for business”, having your own website is a definite must.

A site is the 24/7 calling card that your business has even if you are not presently operating. A lot of smaller investments like pop-up businesses make use of websites to really establish their roots in the consciousness of consumers as a whole.

Credibility

A website will give your business ample credibility. After all, this will be information about your business which you can actively mold to suit your standards. Your website can be shaped to reflect what your business is and what it is all about. Information isn’t cheap so you should make sure that you take time to provide this for your consumers.

You can talk big game but if you don’t give them good answers regarding your product or your service, you won’t seem like a very credible business, right? A website provides this extra layer of credibility that all smaller businesses need. After all, it takes time and even money to build a website. Anyone who isn’t here for the long haul won’t even bother with creating a website.

A Source of Official News

When consumers need to know certain things, the best way to avoid any misunderstandings is to publish statements or articles in your own website. This way, consumers will know that this is the official statement and there will be no other statement that will be thrown into the ring of discourse.

While social media can be used to spread the word about it, it is ultimately the website itself that should be the ground zero of your information. Consumers like to be in the know about the brands that they support. If you’re really smart about it, you should have a newsletter which they can sign up for so they have a chance to be updated or even get special deals and promos.

Security

The digital land comes with its own forms of dangers. While social media would be the fastest way to reach your consumers and brand followers, social media has been known to get hacked by some very clever people. This, naturally, can wreak havoc on an unsuspecting brand or business.

A website—especially one which is built well and is linked to a good website service—is a lot harder to hack. Sites like WordPress, Wix, and Go Daddy pride themselves on having extra security for the people that sign up with them. While they do also offer this for free accounts, those that buy domain names and choose to host their business sites with those brands enjoy a beefed up digital security that is pretty hard to get into.

Personal Showcase

A website is a pretty good place to publish your wares or your specialties. While galleries in social media is a thing which everyone does, it’s not really the best sort of place to discuss—in some length—about what you can do and what the picture is reflecting.

Also, if you happen to be an artist, having your own website would be a very good place to showcase your pieces and give any updates on what you are currently working on and any other event which is relevant to your growth as a brand.

As you can see, there are a LOT of different reasons why a brand or a business should have its own website. We hope that today’s discussion really shone a light on the benefits which can be obtained when you’ve got your own official website up and running to represent you 24/7. There also a lot of other benefits to having your own website but we hope that you take this as the sign you’ve been waiting for to go and create your own site.

Now, we wanted to pass on a question to you: do you think that businesses have much to gain or lose if they have their own website?

Infographic by: visual.ly